Op 19 januari 2021 hield prof. dr. Helleke van den Braber haar oratie als hoogleraar Mecenaatstudies aan de faculteit Geesteswetenschappen. In haar rede zocht zij een antwoord op de schijnbaar simpele vraag wat het precies is dat in de relatie tussen kunstenaars en weldoeners over tafel gaat. Wat geven makers hun mecenas – en wat…

In 2020 voerden Stichting voordekunst en Van Dooren Advies in samenspraak met prof. dr. Helleke van den Braber en het Prins Bernhard Cultuurfonds en in opdracht van Platform ACCT een sectorbreed onderzoek uit naar de vraag: Hoe kan het particulier geven aan individuele makers in Nederland geoptimaliseerd worden? Onder particulier geven wordt verstaan: geld van…

How effective is sharing information with potential donors about previous donors’ donation amounts (that is social information) in affecting the donation behavior? Social information informs individuals about the behavior of others which can be used to increase individual donation amounts. If social information increases donations, why is that? In which situations is the effect of…

Cultural non-profit organisations are facing increasing pressure regarding their various financial support systems due to major crises, cutbacks in funding and the current COVID-19 crisis. Moreover, little is known about the giving-behaviour of private donors in relation to the Dutch cultural industries. The question addressed in this research is how the motivations and consequent expectations…

‘We zullen met zijn allen de schouders onder de Nederlandse pop moeten zetten’, schreef Robert van Gijssel in De Volkskrant van 7 mei j.l. Hij heeft groot gelijk. Belangrijke vragen: hoe ziet die steun aan de pop er dan uit? Wie moeten het ‘met z’n allen’ geven? En hoe zetten muzikanten dit op een goede…

Purposely guiding human decision making with a discrete suggestion, ‘nudging’, is increasingly popular. One particularly promising nudge is to provide decision makers with information about the decisions of others, also referred to as social information. Social information is often applied in fundraising campaigns to increase individual donations. A discrete suggestion such as the donation amount…

In this thesis philanthropic motives of young patrons were investigated. In seven interviews with young patrons from the Young Patrons Circle I tried to answer the main question of this thesis: Which motives do young patrons have to become member of the Young Patrons Circle at Dutch National Opera & Ballet? Two sub questions related…

An important question in public economics is to what extent changes in government funding lead to changes in private donations. In this chapter we identify and summarize four theoretical perspectives answering this question: the micro-economic, institutional-political, institutional signaling, and organizational perspective. Reviewing the empirical support for each perspective, we find that none of the perspectives…

This thesis examines the motivations individuals may have for supporting cultural crowdfunding campaigns through the analysis of online forum posts. In a context where the cultural and artistic industries face uncertainty linked to diminished subsidies and subsequent reduced funds, considerations pertaining to new sources of funding are crucial, further stressing the need to better understand…

How can fundraisers build stronger relationships with their donors? We argue that by better understanding why a donor chooses to make a donation, and why a donor donates to a specific charity, the quality of the relationship between donors and charities could be greatly improved. A current trend in marketing is hyper-personalisation: creating a personalized…